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|Turning Signs (Contents)
[We] can know nothing except what we directly experience. So all that we can anyway know relates to experience. All the creations of our mind are but patchworks from experience. So that all our ideas are but ideas of real or transposed experiences. A word can mean nothing except the idea it calls up. So that we cannot even talk about anything but a knowable object.— Peirce, CP 6.492
As explained in Chapter 2, we have to trust each other to be speaking honestly and truthfully from experience in order to share a genuine dialogue. Yet we know that you don't have direct experience of my experience, and i don't have direct experience of yours, not even when we share joint attention to the same object. As sentient beings we have ‘direct experience of things in themselves’ (Peirce, CP 6.95), but this direct experience occurs to individuals of the species. When we talk about a “collective” or “shared experience,” we are actually referring to an event involving the presence of a whole group, or perhaps a typical experience of a common occurrence.
In that sense, we can “share” experiences to some degree because we all live at the human scale in the holarchy we inhabit. But our lives and experiencing are self-organized as individual bodyminds, and the qualities of human feelings are intimately related to the constitution of the human body by cells which have lives of their own (Damasio 2003, 129; Freeman 1999a, 51). We share types of experiencing to the extent that we share the same types of cells organized in the typically human way. But we don't share actual experiencing any more than we share the same actual cells.
Suppose you had an “identical twin.” Each of these two bodyminds has developed in its own way by learning from its own experience. Could you demonstrate to an impartial observer that your experiencing is even similar to your sibling's? You can each report your experience verbally, and we can compare the reports. We can compare your behavior in similar situations. A suitably equipped and trained observer can report on various aspects of your brain activity, or your sibling's. All these reports can be compared and correlated. But how does all this relate to your actual real-time experiencing? We tacitly assume that there is some connection – we can hardly do otherwise. Common sense tells us that all these reports are related to experiencing in some way, but also external to it. The experience of the report is not the experience reported.
The common sense of the third-person perspective is the necessary basis for any possible scientific theory, or even observation, concerning the physical, biological, psychological or sociological substrate of experience. Although it is the duty of scientific logic to criticize common sense and correct it (Peirce, EP2:167), it can do nothing without some “of course” to correct.
You may recall from Chapter 5 Peirce's remark that he had never ‘entertained a doubt that those features of the phaneron that I have found in my mind are present at all times and to all minds.’ Entertaining such a doubt would render phaneroscopy impossible. Likewise, all scientific inquiry into learning from experience rests on the implicit assumption that some ‘features’ or patterns of sensing and sense-making are common to all experiencing, so that i can learn something from your perspective on it and vice versa. What we call communication, the actual making-common of our thoughts, is based on our implicit empathy, or mutual “feel” for what we already share. Our felt sense that the experience of communication is real is at least ‘a proper starting point of philosophy’ (Deely 2001, 539). It is the direct experience of real triadic relations.
When “we” talk about “our” experience, we use symbol systems to communicate. Our experience of the things we talk about is mediated. When we are engaged in dialogue, how do we recognize things or events or odeas as the objects of our talk-signs? The best we can do is to synchronize our collateral experiences of them. What we call “common knowledge,” then, seems to depend on indirect or ‘transposed’ experience, as Peirce calls it (above).
The reality of communication is no guarantee that anything we say is true. Fictional stories, myths, mistaken beliefs and even outright lies do get communicated. Still, in the quest for truth we have no choice but to work with (and against) the implicit consensus of “common sense”. A symbolic communication – whether it creates a fictional world, or claims to speak for God, or represents somebody's attempt to bear factual witness or speak a general truth – addresses that consensus for the purpose of confirming it, challenging it, modifying it, analyzing it, synthesizing something new from it, or relating to it in some other way. That's what dialogue is for.
Dialogic, by the way, is not limited to human conversations; its principles are universal, as they apply ‘to the universal phenomena of experience,’ which we aim to discover by means of ‘such observations as must be open to every intelligence which can learn from experience’ (Peirce, CP 3.428, 1893). That would includes what Jeremy Lent calls ‘animate intelligence,’ a common property of ‘every organism in nature’ which ‘has evolved on earth over billions of years in a dazzling variety of forms’ (Lent 2021, 33). If we can outgrow our anthropocentric habits, we can hope to learn from dialogue with other species, and with Nature herself.
How much of what you “know” about the world is based directly on your personal experience of it? If a little reflection isn't enough to answer this question, consider the following Mark Twain anecdote, as recounted by Popper (1989, 557):
On his first appointment as a reporter, he tells us, the editor of the newspaper instructed him never to report anything unless he could verify it or confirm it by personal knowledge. So he described a social event as follows: “A woman giving the name of Mrs. James Jones, who is reported to be one of the society leaders of the city, is said to have given what purported to be a party yesterday to a number of alleged ladies. The hostess claims to be the wife of a reputed attorney.”
The joke in this story is on the ambiguity of ‘personal knowledge.’ Most of the knowledge we “go by” in everyday life, or even in science, is “verified” not by our direct experience but by taking other people's testimony on trust. Peirce was not exaggerating when he wrote that ‘to believe testimony’ is a ‘deep and primary instinct … without which human society could not exist’ (EP2:113).
In order to learn anything from scientific inquiry, we have to trust the reports of experiments and observations to be truthful; and the more consistent these reports are with each other, the more they are trusted to represent what happens in the real world. Science is a social enterprise because observations must be published, made public, in order to count as reliable evidence. Both the “data” and the method of making inferences from it have to be available to the scrutiny of others in order to be trustworthy. Among social animals like ourselves, everyone's personal belief system is likewise based on trust, but usually does not apply such strict standards of reliability to statements of “truth.” None of us have the time or opportunity to rigorously test many of our common beliefs against our own direct experience, and few of us even have the inclination to do so, or to critically examine the real connection between those beliefs and anyone's experience. It's much simpler and easier to take things on trust. But how do we “know” which sources of information are trustworthy?
Being human means sharing a common life-world. But our knowledge of the real world is framed and filtered not only by our personal cognitive bubbles, but also by various kinds of collective bubbles.
There are stock, real-estate, and other bubbles associated with financial markets, but also filter bubbles, opinion bubbles, political bubbles, science bubbles, social bubbles, status bubbles, fashion bubbles, art bubbles … all pushing collectives of agents in the same (sometimes unfortunate) direction; not only buying the same stock or real-estate but also thinking the same thing; holding the same opinions; appreciating the same art; “liking” the same posts on social media; upvoting the same reviews on online rating systems; all members thinking the same as the chairman of the board; purchasing the same brand names; subscribing to the same research program in science, etc. Everybody is trending the same way, depending on the way in which the individual agent processes the available information about other agents’ beliefs, norms, and actions, but independently of whether this mode of operation is necessarily tracking the truth or is the right thing to do …— Hendricks and Hansen 2016, 209-10 (citations omitted)
These bubbles can overlap, interact, interfere and conflict with each other, but each one self-organizes around a (mostly tacit) consensus shared by those inhabiting the bubble. An important part of this tacit consensus consists of beliefs about what other people believe and think of as “normal.” Erving Goffman (1959, 9) explains:
I do not mean that there will be the kind of consensus that arises when each individual present candidly expresses what he really feels and honestly agrees with the expressed feelings of the others present. This kind of harmony is an optimistic ideal and in any case not necessary for the smooth working of society. Rather, each participant is expected to suppress his immediate heartfelt feelings, conveying a view of the situation which he feels the others will be able to find at least temporarily acceptable. The maintenance of this surface of agreement, this veneer of consensus, is facilitated by each participant concealing his own wants behind statements which assert values to which everyone present feels obliged to give lip service.The genuine dialogue which Goffman considers to be an ‘optimistic ideal’ occurs only when the participants are more committed to the quest for truth than to the ‘smooth working of society.’ In the more usual circumstance he describes, every honest person feels the element of hypocrisy under that ‘veneer of consensus,’ but only when the ‘surface of agreement’ is disrupted does this feeling come out into the open. Prophecy can bring it out, or tragedy – as at the end of King Lear, when Albany says
The weight of this sad time we must obey;
Speak what we feel, not what we ought to say.
A comic version of consensus-shattering occurs in Stanislaw Lem's ‘Eleventh Voyage’ of Ijon Tichy in The Star Diaries. The intrepid Tichy, disguised as a robot, infiltrates a planet of robots who put to death any human found amongst them – they have developed an obsessive hatred of all fleshly creatures, whom they call ‘mucilids.’ Eventually Tichy discovers that all the robots so ruthlessly bent on exterminating humans are actually humans in disguise, and he tricks them all into unmasking. Lem's satire of oppressive social systems, and of how people get co-opted into them, is hilarious and devastating, because we can all identify with the need to ‘fit in.’
Psychologists Daniel Katz and Floyd H. Allport developed a concept to fit this kind of scenario. They called it pluralistic ignorance, defined as follows: “… a situation where the majority of group members privately rejects the norm, but assumes (incorrectly) that most others accept it” (as quoted by Hendricks and Hansen 2016, 43). This is but one of the factors making a social consensus far more complex than one's personal cognitive bubble or belief system. We also have a strong bias toward expecting others to be familiar with public knowledge which is familiar to us, and this gives rise to what Clark (1996, 111) calls ‘the false consensus effect.’ People's beliefs, including their beliefs about other people's beliefs, can reinforce each other recursively without ‘tracking the truth’ at all. When amplified by algorithms such as those used by the “tech giants” and social media of the 21st Century, these reinforcing loops can lead to polarization and increased conflict among cultural bubbles. This can make real communication across bubbles very hard to achieve. But the health of a community depends on its members making the effort.
A genuine dialogue in which we speak from experience works within a shared semantic space: ‘the common stock of knowledge of utterer and interpreter, called to mind by the words, is a part of the sign’ (Peirce, EP2:310). Peirce refers to the mind which shares this common stock as the commind or commens (EP2:478). Individual minds participate therein to the extent that they share a background of tacit knowledge which enables them to make inferences from the statements appearing in the foreground.
If your common intention is to develop a reliable communal guidance system, the other(s) to whom you speak must share an understanding with you, however vague. Genuine contributions to a communal inquiry are intended to modify that consensual understanding, to carry it further toward the full-grown truth. Peirce again: ‘an entirely new sign can never be created by an act of communication … the utmost possible is that a sign already existing should be filled out and corrected’ (EP2:328). Even artistic expression intended to create a new experience for its audience has to work with (and against) habitual modes of expression, or “codes” as they are sometimes called, to evoke an interpretant that actually communicates. When it works, such an artistic sign can reveal its object to its interpretant as a real possibility despite its nonexistence in the factual world. Truth can reveal or conceal itself in a mythical or fictional world as well.
Creative arts, revelations and scientific methods alike appeal to experience/experiment in order to remake the current consensus. This often involves “fixing” beliefs or habits whose living connections with experience have been “broken.” Such beliefs may have become so tightly woven into the cognitive web that they are no longer subject to regular reality checks. The web or bubble thus woven may come to include collective delusions – but no community can simply or summarily dispense with the whole of it. The cognitive webubble is the context necessary for any prophecy or proposition to make sense in the public domain. Indeed, without it, we don't have anything to talk about.
The word thing derives from a Teutonic root which originally denoted a ‘public assembly’ (OED) – a feature of English etymology which suggests a more general hypothesis: that any universe of linguistic discourse is furnished with objects recognized as real by public consensus. As Maturana (1978a, 56) put it: ‘Human beings can talk about things because they generate the things they talk about by talking about them.’ But this refers to the immediate objects, the objects as represented in our talk-signs. The dynamic objects, on the other hand, exert their influence (typically through perceptual media) by constraining what we can honestly say about things. When we speak the truth, we bear witness to real relations between our concepts and the external realities which constitute the universe of discourse.
The universe must be well known and mutually known to be known and agreed to exist, in some sense, between speaker and hearer, between the mind as appealing to its own further consideration and the mind as so appealed to, or there can be no communication, or ‘common ground,’ at all. The universe is, thus, not a mere concept, but is the most real of experiences. Hence, to put a concept into relation to it, and into the relation of describing it, is to use a most peculiar sort of sign or thought; for such a relation must, if it subsist, exist quite otherwise than a relation between mere concepts.— Peirce, BD ‘Copula’
If everything depended for its existence upon our talk about it, there would be no inductive reasoning, no way to test our hunches against experience. Our intentions affect our representations, even our perceptions, of things, but do not effect the existence of things which present themselves to us. If our cognitive processes did not represent those objects of perception as external things, no hypothesis about their nature, or their relations to the rest of the universe, could be framed in the first place. This is as true of complex systems as it is of physical things like pillars and pebbles. We have to assume that a dynamic object of attention has its own identity before we can identify it. No sooner do we identify a perceived object as a particular thing than we start guessing what it is (meaning what kind of thing it is): we start making what Peirce called a perceptual judgment. This act of identifying is not under conscious control, but is the beginning of reasoning.
This brings us back to the question of how we “know” which sources of information are trustworthy. In reasoning, which is dialogic by nature, we naturally trust some people more than others in matters of opinion as well as fact. When you judge that someone else's judgment, or knowledge of a subject, is broader or deeper than your own, you are inclined to adopt their beliefs about it. In other words you recognize their natural authority in those matters (as opposed to the artificial authority imposed by force or convention). This means relying on second-hand or indirect experience, but we trust the expertise on which natural authority is based because we see it as derived from what Peirce calls ‘the authority of experience’:
Experience may be defined as the sum of ideas which have been irresistibly borne in upon us, overwhelming all free-play of thought, by the tenor of our lives. The authority of experience consists in the fact that its power cannot be resisted; it is a flood against which nothing can stand. The maxim that we ought to be “guided” by experience amounts to this, that what we have got to yield to at last we shall economically do well to be submissive to from the first. “Guided” is too egotistical a word.When we submit to the authority of experience, we also humbly acknowledge the limitations of our current knowledge, both individual and collective. Nobody is infallible, and neither is our judgment of the quality of other people's judgments.CP 7.437 (c. 1893)
‘The social principle’ introduced in Chapter 2 entails that speaking the truth means speaking from experience to a community, with the ultimate purpose of reconstituting its habits to be better attuned with the rest of reality. According to Peirce, it means contributing to an inquiry which, if it could be continued indefinitely by the whole community inquiring into the matter, would reach the ideal consensus we call “the truth.” That ideal consensus represents the final cause of honest inquiry. If we felt that we had attained it, inquiry would cease. It would also come to an end if we gave up believing the truth to be approachable. The ideal of “truth” remains a real part of our collective guidance system, necessary for its subsistence and growth. Yet honesty also admits that like any system which lives and grows, it is subject to death and decay.
Empirical sciences test their guesses, their explicit hypotheses, by making experiments which pose very specific questions to Nature. Scientific thinkers try to make sure that the answers they get through observation are strictly relevant to that very question, ‘by creating, at will, artificial conditions that either exclude, or reduce to zero, all the interfering and disturbing propensities’ (Popper 1990, 23). This kind of experiment is experiencing with a very tight focus, and its very tightness makes it possible for multiple observers to replicate the observation. This applies even to observations in the wild, far from the laboratory, such as the study of social behavior among primates in their natural habitat. All experience is ‘subjective’ in the sense that only a living system as experiencing ‘subject’ is capable of or susceptible to it; but scientific method tries to minimize interference from any idiosyncrasies of the experiencing subjects by restricting observation to the consensual realm of existing things and their actual behavior.
This method also stabilizes the tacit dimension of inquiry. The ‘artificial conditions’ created for the experiment, including the instruments of measurement as well as the rest of the apparatus, are made up of things we count on to function predictably in order that the prediction in focus can be tested. If we wanted to test the reliability of the instruments, we would have to count on some other instruments to be reliable. We have no special instruments by which we can test whether “things” really are what we think they are; that kind of question is “empirical” only in the sense that the testing ground is ‘the total cognitive result of living.’
According to Michael Polanyi, the set of implicit beliefs which frame the testing of any hypothesis cannot be asserted or even made explicit, at least not during the process which they frame:
… the actual foundations of our scientific beliefs cannot be asserted at all. When we accept a certain set of pre-suppositions and use them as our interpretative framework, we may be said to dwell in them as we do in our own body. Their uncritical acceptance for the time being consists in a process of assimilation by which we identify ourselves with them. They are not asserted and cannot be asserted, for assertion can be made only within a framework with which we have identified ourselves for the time being; as they are themselves our ultimate framework, they are essentially inarticulable.— Polanyi (1962, 60)
When we speak of a “scientific consensus,” though, we usually refer to an explicit belief jointly asserted or accepted by everyone focusing on that universe of discourse. How does a specific assertion get incorporated into the broader consensus extending beyond the specialist in the field? As Polanyi points out, ‘nobody knows more than a tiny fragment of science well enough to judge its validity and value at first hand. For the rest he has to rely on views accepted at second hand on the authority of a community of people accredited as scientists.’ This community is constituted by a network of ‘mutual recognitions’ (Polanyi 1962, 163). So is the still broader community who accept some definite beliefs as “common sense.” But the larger and more diverse the community, the more tenuous that network becomes.
The scientific quest for a deeper, more common sense includes the study of self-organizing systems introduced in Chapter 3. According to autopoiesis theory, organisms maintain their stable organization in a fluctuating world by constantly changing their own internal structure. An observer then sees the behavior of the organism as an expression of its dynamic internal restructuring, and as a response to relevant changes in the environment, and often as a cause of further changes in the external world. Thus the inner dynamic is coupled with the outer, overt dynamic so that each makes a difference (or means something) to the other. Maturana and Varela called this structural coupling, but Metzinger (2003, 368) prefers to call it functional coupling because it links processes and not static ‘structures.’ When the coupling of internal and external changes is successful, so that the organism thrives, the observer can say that the organism is adapting to its environment. If the adaptive pattern is remembered and reproduced, we can refer to this as learning in the case of an individual, or evolution in the case of a species – both examples of the universal tendency to ‘take habits,’ as Peirce put it.
A plant, for instance, can “remember” how to turn its leaves toward the sun or how to reach deeper with its roots when water is scarce, or how to interact with other inhabitants of the soil. Animals with nervous systems, of course, can respond much faster to changing circumstances, speeding up the tempo of their dance with their environments and with each other. Yet another and greater leap is taken by animals who can remember, or imagine, some definite steps of the dance even in the absence of the circumstances which normally evoke them in “real time.” Here begins the virtual world of choices, planning and purposeful consciousness. Old steps can be recombined and redirected, through symbolic semiosis, to generate new steps into the anticipated future. It takes a social animal with an individual awareness to enter that symbolic world, which extends from everyday “common sense” to the most arcane of special sciences and spiritual practices.
The recognition of others as other selves is essential to human awareness. You have developed the concept of a private, separate self because you first noticed that there were autonomous agents out there in your world, carrying out intentions different from those you had previously been only dimly aware of, but now recognized as yours. This difference opened up the space for realizing other selves as beings with whom you could share attention and intentions, and a symbolic system for representing them. You learn to use, name, identify and imagine all sorts of objects by implicit collaboration with those other selves, taking a third-person perspective within a joint attentional frame. The ‘first person’ arrives at the same time, generally during the first four years of life. Tomasello (1999, 99-100) describes the process as follows:
… as the child begins to monitor adults' attention to outside entities, that outside entity sometimes turns out to be the child herself – and so she begins to monitor adults' attention to her and thus to see herself from the outside, as it were. She also comprehends the role of the adult from this same outside vantage point, and so, overall, it is as if she were viewing the whole scene from above, with herself as just one player in it.
The transcendent observer's “objective” or “god's-eye” view is an imaginative leap, greatly facilitated by symbols. Symbols enable us to conveniently represent perceptual judgments, which combine percepts with concepts to signify relations between objects. It is only by means of the habits constituting your bodymind that you can read the signs emanating from others and be informed by them. Symbol systems enable us to “package” information in the logical form of propositions and arguments (we will take a closer look at these forms in later chapters). The concept of experience itself can only arise from the interplay of all three points of view – first, second and third person – from which we can speak. Bearing witness to things is bearing withness. With collective intent we bring forth a common, consensual world of objects, some of which are also subjects of experience.
If there is such a “thing” or system as society, its health depends on its component members performing their various roles with integrity. Anyone hoping to inform its guidance system has to ‘sacrifice’ (as Peirce put it) his self-interest to the collective quest for Truth. This is not the same as sacrificing oneself to a collective social selfhood: ‘Truth is truth, whether it is opposed to the interests of society to admit it or not’ (EP2:61). If we bend inquiry to social purposes as we now conceive them, how can we hope to learn what the real interests of society are? And if we limit inquiry to the perceived interests of humanity (or any single species), how can we comprehend its role in the greater ecosystem of which it is a part?
As each person inhabits a cognitive bubble made of signs, so does a whole society inhabit a bubble made of laws and customs, which may or may not be written down. Within that semiotic universe, an organism can be regarded as a community, a community as a person. ‘The boundary of the personality is a semiotic boundary,’ according to Lotman (1990, 138). Every autopoietic system defines itself by means of a ‘membrane’ of some kind which regulates its relations with the world thus defined as external. Something comparable to the cell boundary which is essential to autopoiesis must virtually exist for higher-scale habitants as well. Metaphorically, the collective/cultural bubble is to the individual cognitive bubble as the ancient city wall is to the cell wall (or rather the cell membrane), each being an autopoietic construct which defines the community or system by separating it from its environment.
Experience arises from a system's contact with the world beyond its self-organized enclosure. What we have called the ‘cognitive bubble,’ individual or collective, has to open up to experience in order to grow. Our belief and habit systems need to be constantly refreshed and renewed by discovery of one kind or another – but discovery is also disturbance, and the more significant the discovery, the more disturbing it may be to the system. Discovery, then, must be followed by recovery – or else. If the cosmic egg were really broken, all the king's horses and all the king's men couldn't put it together again. Hence the instinct of any living system to defend its integrity against disturbing information. Being a self-organizing being, it has to pull oneself together, hopefully incorporating the new discovery into a more robust belief system. Indeed, the wise belief system will not wait to be disturbed, but will actively seek out the kind of experience that will exercise its potential for growth.
As Peirce put it (EP2:369-70), the typical human
defends himself from the angles of hard fact by clothing himself with a garment of contentment and of habituation. Were it not for this garment, he would every now and then find his internal world rudely disturbed and his fiats set at naught by brutal inroads of ideas from without. I call such forcible modification of our ways of thinking, the influence of the world of fact, experience. But he patches up his garment by guessing what those inroads are likely to be and carefully excluding from his internal world every idea which is likely to be so disturbed. Instead of waiting for experience to come at untoward times, he provokes it when it can do no harm and changes the government of his internal world accordingly.
Thus we actively (but cautiously) explore the external world, seeking out experience that will tend to confirm the more robust ideas inside the cognitive bubble while weeding out the more fragile kind. We do this collectively: science and language are social phenomena (as is personality), although they must rely on the participation of individuals. Human experience itself must be immersed in consensus even in order to modify the bubble or ‘garment of habituation.’ A collective ‘garment’ flexible enough to live and grow might better be called a net than a bubble: openings, which are lethal to bubbles, are essential to nets. As a Taoist or Buddhist might say, the net is of use because of the openings (or ‘emptiness’) in it. A living consensus is an imperfect network incorporating tensions and contradictions among its connections.
This kind of tension is highly creative, and has deep roots in the nature of personality. First there is the deep difference expressed in spatial terms as local vs. global, or in logical terms as individual vs. general. Mark Turner articulates one side of it this way: ‘our view is always single and local because we have a single life and not a general life’ (Turner 1996, 117). Every system self-organizes at the particular scale of its embodiment and sees its world from within the limits of that bodymind. The experience from which you can speak is “private” in that sense. But why then does Turner express his view in the first person plural, rather than singular? Although your view is single, not plural, your expression of it can only be true in a public language. Likewise the events of your life may appear as singularities at the moment (individuals in the strict logical sense of the word), but your human sense-making is continuous with all semiosis in the time of your life.
The previous chapter quoted Peirce's definition of an ‘experience’ in relation to the self-organization of habit: ‘An “Experience” is a brutally produced conscious effect that contributes to a habit, self-controlled, yet so satisfying, on deliberation, as to be destructible by no positive exercise of internal vigour.’ Self-control, then, always involves a developing relation to a reality external to the self. “Self-development” which is merely the unfolding of an internal tendency over time does not involve genuine learning unless the habits which continue to determine actual behavior are changed by the effect of an experience.
Cognitive growth always involves generalizing from experience: in a footnote to the above definition, Peirce gives the example of ‘a child that puts its forefinger into a flame’ and acquires ‘a habit of keeping all its members out of all flames’ at all times. Learning from experience in this way requires that a habit-system with its own rules and reasons be perturbed by some ‘brute’ contact or collision with external reality and that the system respond by making its own rules more realistic, i.e. more dynamically connected with the world external to it. When we achieve intimacy with other selves, we attain a ‘second-person view’ of the world – in Peircean terms, an interpersonal form of Thirdness, necessarily involving genuine Secondness.
The second-person view develops in tandem with a third-person view, which enables us to sustain consensus about the things around us. We normally synchronize our common-sense views with so little effort that the very question of how we do it seems absurd; if it were not so, it would not be astonishing to realize that the world is inside out. The things we do most easily are the hardest to explain, but the effort is called for by the ancient Greek precept, Know thyself. Such an effort seems crucial to the development of a fully human guidance system. It takes a conspiracy of all three ‘persons’ to recognize the ‘first’ (or indeed any one of the three).
This conspiracy is facilitated by the fact that we all “breathe” the same air of language and its underlying logic. For instance, one reason it is startling to say that the world is inside out is that the definite article (‘the’) strongly disposes us to think of one definite world; if i said that a world, or your world, is inside out, no shock of information would occur.
Where was it one first heard of the truth? The the.— Wallace Stevens, ‘The Man on the Dump’
Consensus and culture are woven on the loom of language, and children have to internalize it in order to participate. But they acquire the basics, such as the three ‘persons’ of grammar (first, second and third), by participating in ‘joint attention’ to things:
the child's understanding of a joint attentional scene includes as an integral element the child herself and her own role in the interaction conceptualized from the same ‘outside’ perspective as the other person and the object so that they are all in a common representational format – which turns out to be of crucial importance for the process of acquiring a linguistic symbol.— Tomasello (1999, 97-8)
When we have commonly or jointly observable objects to anchor our references, consensus is relatively easy to build. But experiencing itself does not appear in this public domain, nor does the unique quality of any instance of it; and when the objects of which we speak are abstractions or ‘second intentions,’ the indexical lines connecting consensus to direct experience may be stretched or even broken. The result is a kind of degenerate information, expressed in language which may have more emotional or persuasive power than honest testimony. Information bubbles can form around “strong beliefs” or opinions with more emotional weight than factual grounding. Sometimes the craving for community, for belonging to a supportive culture or subculture, overwhelms the common sense of respect for factual knowledge. Hendricks and Hansen (2016, 5) distinguish between ‘information’ and ‘knowledge’ in this respect:
Knowledge implies information, but information doesn’t necessarily imply knowledge. In particular, knowledge is required to track the truth, but no such relationship is required for belief, conviction, or information.(italics in original)
In the early 21st Century, the power of degenerate information was vastly amplified by the rise of social media on the Internet. ‘When information spreads in this way without tracking the truth, the resulting phenomenon is referred to as an “infostorm”’ (Hendricks and Hansen 2016, 3). Infostorms can turn social media into Antisocial Media (Vaidhyanathan 2018) by fostering a kind of antifactual consensus on currently “hot” topics, such as vaccines. James Bridle explains how an anti-vaccine bubble grows in this social environment:
A group characterised by its distrust of others has co-opted network technology to create its own dynamic, complex, and informative community that is mutually supportive and self-sustaining. It has separated itself from the medical and social mainstream in order to build a world in which its own understanding is validated and valued.— Bridle 2018, 207
Bubbles aside, you will recall the word of Heraclitus that ‘the Logos is common.’ Professional scientists organize themselves in specialized communities, but the basic principles of scientific method apply to all of them – and to what we call common sense, to the extent that our thinking is critical and systematic. In other words, they are the general principles governing the information economy. Like scientific methods, they require a mind which is both humble enough to admit its own fallibility and critical enough to distinguish between fact and opinion, and between sound and unsound inference from experience. And like professional science, our everyday personal judgments can be corrupted by special interests (prejudices) which block the path of honest inquiry.
The long-term sustainability of the consensual network depends in part on the methods used to fix belief. This calls for a closer look at the methods described by Peirce and outlined in Chapter 7 – the methods of ‘tenacity’ (‘willful belief, self-mendacity’), authority, reasonable dialogue (‘fermentation of ideas’), and scientific inquiry. Although they often overlap in practice, the differences between these four methods are real enough to be worth considering. What they have in common is that they come into play only when cracks appear in the cognitive bubble, i.e. when experience or dialogue presents some challenge or resistance to some implicit, habitual belief. The deepest of these beliefs are “instinctive” or “intuitive,” and Peirce maintained that such instinctive “gut” beliefs, having survived long experience and testing in the crucible of evolution, are more reliable guides in typical everyday situations than beliefs arrived at through deliberate conscious reasoning. This makes sense because reasoning itself has to rely on moves we make instinctively.
Instinct, however, is far from infallible; and the “common sense” of unquestioned or automatic beliefs is even less trustworthy in the Anthropocene, when social conditioning has overtaken biological evolution in shaping “human nature.” The advertising and “public relations” industries constructed over the past century are designed to propagate beliefs favored by those in power, and they have proven themselves adept at conditioning “the masses” but indifferent to reliable standards of truth. The corporate owners of this industry have come to dominate what passes for political discourse in many “democratic” countries, despite their disregard for the well-being of the populace. Our “common sense” has been so systematically corrupted that it can be difficult to tell whether a given ‘sentiment’ is really ‘instinctive’ in the Peircean sense. This complicates the perennial problem of social consensus, and raises the stakes of our commitment to critical thinking. How can we detect the difference between ‘the great body of truth’ (as Peirce called it) and a collective delusion, or a Big Lie perpetrated by the powerful?
Our ‘cheerful hope’ that the true answer to any meaningful question is ultimately knowable does not blind us to the fact that we are infinitely far from knowing the whole truth now. Although we can trust that many of our beliefs really are true because the expectations they generate are so consistently fulfilled, we can also be sure that some of them are wrong, that our current knowledge is at best incomplete. Indeed what drives the process of investigation is our awareness of holes in the system. Since we don't know which beliefs will surprise us one day by colliding with reality, we collude on the current consensus, and on that basis investigate the relatively few beliefs which are currently open to genuine questioning.
That in a nutshell is how pure scientific consensus works – an ideal which, like the ultimate truth itself, is never fully realized in practice. Science takes an especially degenerate form when it becomes a profession employed by vested interests for whom the truth is not a priority. However, to the extent that it remains a public enterprise following a scientific method of ‘fixing belief,’ we can still hope that the truth will out eventually.
Acting on this hope increases the flow of information, but also increases the burden of information overload. In this digital age we can easily quantify information (in megabytes, gigabytes, terabytes and so on) and access vast quantities of it – but this might better be called potential information, because no sign actually informs a guidance system until it is interpreted (that is, until it determines an interpretant which modifies a habit-system). This is unlikely to happen unless systematic attention is paid to the sign, or rather to its object through the sign. This becomes a problem for the information economy when the quantity of potential information vastly exceeds the limits of time and attention available for reading the signs. As David Orr asks (2002, 65), how can we ‘sift through the daily tidal wave of information to find that which is important or even correct?’
If (as often happens) we care about the truth of a theory but don't have the time, ability or inclination to understand how it's been tested, we often fall back on forming an opinion based on somebody's authority. A scientist's authority is based on her reputation, which in turn is based on her results being replicated by other researchers who have no vested interest in backing her up. In this respect the competitiveness within the scientific community is an advantage for the rest of us: scientists being professionally skeptical of others' claims, it is relatively hard to get away with faking a discovery. This does sometimes happen, as in the case of a 1998 study claiming to show that use of a common vaccine could lead to autism; but this claim was later shown to be fraudulent and retracted by the journal which published it. When this kind of fraud is eventually detected, the scientist's reputation is destroyed. The pattern is predictable enough to keep most scientific workers relatively honest. That's why we can provisionally trust the scientific consensus, when there is one, despite its fallibility.
Scientists can and do produce reports that distort the facts to serve the interests of their employers or funders, or try to cover up information contrary to their interests. Sometimes it takes a whistle-blower to uncover the truth, but most of the time anyone who understands how and why a study was done can spot its deficiencies by applying critical common sense to it. When claims are made that would overturn the scientific consensus – by climate change deniers, anti-evolutionists and such – they can rarely stand up to the critical scrutiny of anyone with an open mind. When they do stand up, the consensus will change, except among those who are more committed to their own beliefs than to honest inquiry. The same principles apply, though less rigorously, to the popular consensus.
You can't help believing that most of your beliefs are true, but you can also be sure that some of them are wrong, that all of them are vague, and that being alive means having a lot more to learn. When we forget our fallibility, the short cuts we take toward “knowing” become short circuits in our guidance systems. One common short cut is reliance on (or obedience to) some particular authority figure. But this doesn't have to be done mindlessly; indeed, ‘every thoughtful submission to authority is qualified by some, however slight, opposition to it’ (Polanyi 1962, 164). After all, your choice of authority figure is no less fallible than your general knowledge.
Another short cut is to react against authority instead of submitting to it – jumping to a conclusion because it's the opposite of what “The Authorities” say, or because it's “contrary to popular belief.” If you enjoy the thrill of feeling wiser than others – and most people think they are wiser than most people – the feeling of being right is further inflated by the conviction that the majority view is wrong. When the minority who share the contrary view band together in support of each other, their shared self-righteousness becomes self-reinforcing, especially when amplified by social media algorithm. Conspiracy theories thrive in this pumped-up atmosphere.
Uncritical rejection of authority or “mainstream” consensus is no better than uncritical acceptance of it; both lead to delusions. So does the method of tenacity, which short-circuits critical thinking by adopting a belief (based on a “gut feeling” or “revelation” or “insight” or whatever) and then rationalizing it – that is, looking for evidence or reasons that would support it while ignoring any fact or argument that would challenge it. (This is the ‘confirmation bias’ mentioned in Chapter 3.) It's easy to fall into such habits, and if we do, the very sincerity of our beliefs is likely to bury us ever deeper in delusion. You're not using genuine critical thinking unless you apply it with special vigor to the beliefs you are partial to.
Our main defense against delusion is authentic testimony to genuine experience, guided by three ethical principles. The first is that truth matters more than self-interest or partiality. The second is that there is no infallible guide to truth – but some methods of inquiry are more likely to get there than others, because they incorporate actual experience as a reality check on belief. The third is that our methods must be economical in the sense that they make the best use of our limited time and attention. We are called to maintain the integrity of our belief system, while realizing how limited our personal knowledge is and how pervasive our tendency to fool ourselves. We are also called to maintain respect for the independence of truth from our beliefs, while realizing that belief is all we have to live by. These too are ethical principles, and each of them is vital to maintaining the connectivity of diverse inhabitants which is the life of the community. Each of these principles can become a trap if it causes us to forget all the others.
According to Peirce, reasoning and instinctive feeling or ‘sentiment’ are complementary aspects of an evolving tendency toward a higher unity. This complementarity is sometimes reflected in a dynamic tension between science and religion. Ideally, science is a communal quest for Truth, and religion a quest for true Community (or communion with God, as some would say). Peirce saw both as expressions of a common human aspiration toward wholeness:
the supreme commandment of the Buddhisto-christian religion is, to generalize, to complete the whole system even until continuity results and the distinct individuals weld together. Thus it is, that while reasoning and the science of reasoning strenuously proclaim the subordination of reasoning to sentiment, the very supreme commandment of sentiment is that man should generalize, or what the logic of relatives shows to be the same thing, should become welded into the universal continuum, which is what true reasoning consists in. But this does not reinstate reasoning, for this generalization should come about, not merely in man's cognitions, which are but the superficial film of his being, but objectively in the deepest emotional springs of his life. In fulfilling this command, man prepares himself for transmutation into a new form of life, the joyful Nirvana in which the discontinuities of his will shall have all but disappeared.This ‘joyful Nirvana’ represents the social ideal of Peirce's synechism (from the Greek συνεχής, ‘continuous’), which he defined as ‘the tendency to regard everything as continuous’ (EP2:1). From this perspective, a universe of separate individuals can be seen as the dismembered corpse of a higher being who is re-membered through intersubjective communication, as ‘a new form of life’ awakening to start again. Rather than being absorbed (i.e. annihilated) within the higher organism, the person is integrated with it, as a part whose wholeness is enhanced by inhabitation of (and incorporation within) a more comprehensive habit-system. ‘A sign is not a sign unless it translates itself into another sign in which it is more fully developed’ (CP 5.594); likewise, every self-organizing habit-system actually taking a turn or playing a part governed by a higher-scale system generates a more fully integrated habitant.CP 1.673 (1898)
Your mission then is ‘to recognize a higher business than your business, not merely an avocation after the daily task of your vocation is performed, but a generalized conception of duty which completes your personality by melting it into the neighboring parts of the universal cosmos’ (Peirce, CP 1.673, 1898). This cosmos is a holarchy, and within each holon, each member has a stake in maintaining the integrity of the system; but the health of the system also depends on the integrity of each member.
Sciences and religions are all consensus-building institutions. For sciences, establishment of consensus is the means to the end of investigating the true nature of the observable world, the objects of joint human attention. For religions, the consensus is more like an end in itself. The root of the word ‘religion’ suggests ‘binding’: it connects people into a network, as a ligament connects muscle to bone. ‘Religious experience’ is mostly a matter of inner feeling, where Peirce's Firstness is primary, while experience in science is mostly an ‘Outward Clash’ emphasizing Secondness. But genuine Secondness always involves Firstness; and of course consensus itself depends on communication, signs and Thirdness.
Joint attention in religious matters is not primarily directed to externally observable objects as scientific atttention is, and thus the indexical functions of its symbolic system are much less important than the iconic. (When the objects of worship are perceptible to the senses, and thus external, we call them idols.) The prophet, in order to introduce Secondness (as revelation) into the religious domain, has to persuade others to accept his personal testimony and authority rather than relying on observations of the external world that others can replicate.
Science is founded on the faith that the patterns which connect phenomena can be understood, or at least learned about, by a method which is basically trial and error guided by critical thinking. If the guiding patterns of the universe can be referred to as “purposes,” pure science (as opposed to corporate science, or “research and development”) tends to consider specifically human purposes as rather small and partial details of the cosmic picture. Yet the whole cosmic picture, insofar as it is ours, is only a partial projection of human intentionality. The cosmos and the kingdom of heaven alike are inside out: we are in God and God is in us.
Since they tend to place the highest priority on consensus itself, religions tend to rely on authority, which is more effective at holding a consensus together than reasoning, experiment and critical thinking. They tend to express themselves in moral imperatives, which are meaningless outside of a human social context, yet claim higher-than-human authority. More or less “organized” religion is a vital part of human spiritual life because we are social animals, but since it often values the experience of community over the experience of discovery, it does not always value the testimony of direct (individual) experience, especially when that testimony challenges the established consensus.
When the religious consensus is strong in a given culture, people who are unwilling to let consensus override their own experience – the same people who would in other circumstances turn to philosophy – turn to exploring direct experience privately, or in small esoteric groups. When the tension between direct experience and consensus becomes too great to ignore, these people may “come out” and claim authority themselves (since that is the only means of informing such a culture, or revealing anything to it beyond its currently conventional beliefs). Depending on who wins the ensuing power struggle, they may become the reformers, visionaries, heretics, martyrs or prophets who rejuvenate the religion or start a new one. Or, if cultural conditions allow, these people may turn to empirical sciences as more reliable means of investigating the real relations between humanity and the rest of creation.
If religion can be corrupted by its reliance on authority and degraded by its overriding need for consensus, science can also be corrupted when its methods are manipulated by special-interest groups (which in our time usually means corporate interests). Thomas Kuhn and others also find in science a natural aging-and-rejuvenation cycle of its own (see especially sections 4 and 5 in the 1969 Postscript to The Structure of Scientific Revolutions.) Religion also appears to proceed through periodic revolutions, however much each stage in its evolution is tempted to declare its doctrines to be “eternal verities.” Science and religion are twin expressions of the human spirit, differing mainly in emphasis, priorities and methods.
Whatever part you intend to play in the holarchies of life and society, you must have some concept of the “cause” or system you are working for. But your view from inside it is necessarily partial. Your experience of it, and thus your knowledge of it, is incomplete. At best you can only imagine what the whole of it is, or what part it might play in a still greater system including it. If you are humble enough to be honest, you have to admit that you don't really know how this concept relates to the real system. That raises a difficult question if the System has its own Authority: does that external authority trump the authority of experience? Or is your internal guidance system, your conscience, obligated to speak from experience when it conflicts with the System's Authority?
In politics, this question is played out (or caricatured) as a struggle between democracy and totalitarian government. Within a democratic system, it appears as a struggle between consensus-building and ‘manufacturing consent’ (Herman and Chomsky 1988) – between order emerging from the bottom up and propagated from the top down. Conformity to the ‘manufactured’ consensus means looking to the social milieu for the content, rather than the context, of your thinking. Heidegger refers to this as ‘lostness in the they’ (das Man) – referring to the ‘they’ in “they say,” or the ‘everybody’ in “everybody knows,” or similar vague expressions. This kind of conformity weakens democracy, and so do the “alternative” bubbles propagated by social media, as explained above. ‘Everyone having a vote does not characterize a true democracy, but everyone having an informed vote does’ (Hendricks and Hansen 2016, 246). In such a ‘true democracy,’ you don't have an ‘informed vote’ if you are misinformed.
If the world is inside out, then totalitarian or fascist regimes which subordinate the individual to the collective are upside down. But if the world is outside in, then all private considerations are merely selfish. The same political agonism is played out within every religious movement that survives long enough to develop institutions. For many early Christians, the conflict was between the self (or psyche) on the one hand, and on the other, Christ as the body (church, ekklesia, pleroma) of which all Christians were members. Which one really represents pneuma, the spirit?
One way to resolve this perpetual struggle is to focus on the natural hierarchy of scale rather than the social class hierarchy. Then the King or Lord becomes a metaphorical representative of the higher scale rather than a merely dominant or powerful person like an alpha male. We can also read the Word this way, as Northrop Frye demonstrates in The Great Code. First he explains that you cannot escape the burning question by turning from secular politics to religion, for ‘religious bodies do not effectively express any alternative of loyalty to the totalitarian state, because they use the same metaphors of merging and individual subservience.’
And yet there are quite different ways of formulating the royal metaphor that are equally consistent with the way it is stated in the New Testament and elsewhere, and yet totally inconsistent with totalitarian ways of stating and thinking it. Paul, for example, says that he is dead as what we should call an ego, and that only Christ lives within him (Galatians 2:20, and similarly elsewhere). This is the same metaphor, but the metaphor is turned inside out. Instead of an individual finding his fulfillment within a social body, however sacrosanct, the metaphor is reversed from a metaphor of integration into a wholly decentralized one, in which the total body is complete within each individual. The individual acquires the internal authority of the unity of the Logos, and it is this unity that makes him an individual. Paul's phrase ‘not I’ means that he is not talking about any form of private judgment or any egocentric formulation of the metaphor. Private judgment is for dreams, where, as Heraclitus says, every man is his own Logos. Naturally what is expressed here is an ideal and not a permanent achievement, even for Paul; but then no permanent achievement is ever enough.— Frye (1982, 100)
Perhaps the reason that no permanent achievement is ever enough is that the fountainhead of cultural development is the tension between social consensus and personal integrity. This tension is inherent in all systems complex enough to incorporate living systems in their own organization; it is entailed by Kant's observation (which we have already met) that ‘in an organized body, every part exists for the sake of all the others as all the others exist for its sake.’
From this perspective, the mission of a human is to be both an instance or manifestation of complete Humanity and a small part making a humble contribution to the Whole. And beyond that, to engage in a reciprocal relationship (existing for one another's sake) with the other inhabitants of the biosphere. As Peirce said of symbols, it is constitutive of such a relationship that it grows. Semiotic (and therefore personal) growth is not about owning more, or collecting more information, or becoming more powerful, but about developing a higher connectivity. In the Buddhist idiom of Dogen, the ultimate interpretant of this path is the realization in practice that all sentient beings are the buddha-nature. The ‘aspiration for enlightenment’ in this context is equivalent to that ‘cheerful hope’ of learning the whole truth which animates the scientific community.
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