If meaning is a connection to reality, and the real is the sacred (as Mircea Eliade says), to mean is to consecrate. But ‘men are not free to choose the sacred site’ (Eliade 1957, 28). It must be a discovery, not an invention, not a merely conscious creation. Humpty Dumpty’s claim (‘When I use a word, it means just what I choose it to mean – neither more nor less’) disqualifies his word as a turning word. The ‘sacred site’ as dynamic object must determine the sacred sign to its interpretant.